COMMUNITY RELATIONS

DIFFERENT SITUATIONS,

DIFFERENT LOCATIONS.

Effective community relations is the key element of successful businesses. Strategies should reflect local community operations and should be different in each situation and location. Whether building and supporting a local profile, or responding to criticism or controversy, it is imperative to take a thoughtful approach to stakeholder engagement, issues management and community investment. To create true support, outreach must pair localized strategies with the communication channels that are credible in the community.