The rise of citizen journalism, erosion of trust in traditional media, explosive growth in social networks and increasing influence of peer-based referrals make leveraging social media an essential part of any communication strategy. The effective use of social media can significantly extend the reach, impact and endurance of almost any campaign.

At GD Global, we do not view social media as just another communication channel for targeted message distribution. Rather than a collection of publications, social media outlets are much more like gathering places for stakeholder groups.


We work with clients to find ways to make productive contributions to these communities that adds value and meets shared needs and interests. We help clients approach social media as the dynamic, complex, integrated, user-driven communities they are by developing ways to engage in these communities that are authentic, transparent, enduring and impactful.